Dec 27, 2022
The power of 80/20
analysis can help lawyers achieve higher incomes and get better
clients. But gathering and analyzing key data is essential (as it
was for the Oakland Athletics baseball team, as depicted in the
book/movie "Moneyball").
Two KPIs, in
particular, are of paramount importance for lawyers with...
Dec 20, 2022
The 80/20 principle is
powerful and can help bring about a massive change in any business
—including a lawyer's practice. But it's hard to wrap your head
around this idea when you first come upon it.
One natural reaction
of lawyers is to think, "this is too good to be true." But the fact
is that it's absolutely true...
Dec 13, 2022
Marketing, when done
effectively, is powerful. And the best approach is to communicate
with people authentically, especially on platforms like
LinkedIn.
Show
Notes
- Read This Is Marketing: You Can't Be Seen Until You Learn to See, by Seth Godin (the best book on marketing)
- My 'Inner Circle' - a private online discussion...
Dec 6, 2022
Many lawyers have misconceptions about marketing and then fail to leverage its power. Others try too hard to get attention and fail to earn the trust of prospective clients.
Marketing, when done effectively, is powerful. And the best approach is to communicate with people in a natural, authentic manner.
Show
Notes
- I...