Jul 31, 2018
Building trust with people that have never met you (or who barely know you) is excruciatingly difficult. But it can be done using a time-tested method called Direct Response Marketing.
Most lawyers have never heard of DRM, and some have heard of it but reflexively dismissed it without bothering to find out why it's so...
Jul 24, 2018
Referral marketing is the most powerful kind of marketing. Some people call it "networking," or "word-of-mouth" marketing. The reason it's powerful is that it works with the trust you've already cultivated.
Even though it works well without much effort, it will work much better if you do it strategically. That...
Jul 17, 2018
If you want to attract a steady stream of great clients you absolutely must understand how to establish trust and then build it up. Most lawyers do not understand this, which is why they fail in marketing their practices.
Trust is not based on logic or reason. It’s based on emotion and empathy.
There are deep-seated...
Jul 17, 2018
To build a successful practice you’ll need outside guidance from consultants who can you help you with business strategy, technology and marketing. But finding the best people is challenging.
In this episode, we break down the 5 qualities you should look for in every outside consultant that you hire....
Jul 17, 2018
Last episode we provided an overview of the Success Blueprint for creating a thriving law practice. Here we drill into the foundational aspects of creating that blueprint, one tailored to your unique goals.
You need to envision as precisely as possible what kind of law practice you want to have. And you need to be...
